The Full Story
Primiumbrands
Throughout our experience, Primiumbrands has created high-impact advertising and creative solutions for some of the world’s most recognized brands. From major product launches to local market activations, we combine strategy, storytelling, creative direction, and design to help brands connect with their audiences and achieve meaningful business results.
Our experience includes work developed for brands such as 3M, Burger King, Toyota, Coca-Cola, Scotiabank, United Airlines, Citi, FedEx, and others. Every project reflects our commitment to transforming business objectives into clear, compelling, and effective brand experiences.
At Primiumbrands, we do more than make brands look good. We help brands communicate better, sell more effectively, and remain relevant in an increasingly competitive marketplace.
Today, we bring that experience to growing companies as an external creative department — providing professional, ongoing creative support through one reliable team and one predictable monthly fee.
Unboxing the Flavor: The Full Visual Rollout for Burger King’s New Chicken
As the lead designer and creative director, I oversaw the entire visual development of Burger King's new chicken product launch in El Salvador. From concept to execution, the process included designing the product packaging, directing the food photography, creating print ads, storyboarding the TV commercial, and developing in-store materials such as table placemats and hanging mobiles. Each element was crafted to deliver a consistent, appetizing, and brand-aligned experience that captured attention and drove appetite — both in-store and across media channels.
Bubbles with a Byte: The Surf City Soda Campaign
Project: Surf City Soda – A New Flavor with a New Currency
Bringing Surf City Soda to life involved a full-spectrum creative process — starting with the design of a vibrant, modern label that captured the spirit of El Salvador’s beach culture. The launch campaign included bold press ads, animated social media banners, eye-catching billboards, and reels that introduced the product’s unique twist: it’s the first soda you can buy with Bitcoin. From packaging to public space, every piece was designed to spark curiosity and drive engagement through both visual impact and cultural relevance.
